SaaS CRM Series PSG 140m Wiggersventurebeat
Whether you’re a big or small business, CRM software is a great way to keep your customers happy and make sure that you’re meeting your business goals. With a variety of CRM products, there’s something that will work for you, and you’ll never have to deal with outdated technology again.
Stigg aims to fine-tune pricing and packaging of features within SaaS software
Founded in Tel Aviv in June by two former executives from New Relic, Stigg aims to help developers fine-tune the pricing and packaging of their features within SaaS software. It’s a SaaS monetization tool that allows customers to fiddle with a variety of metered pricing models and feature limits without coding.
Stigg offers pre-built integrations and client SDKs. Customers can also try different metered pricing models and free trials. They can also set feature limits and manage alerts to notify users of free trial status. Stigg’s software can even automatically keep a company’s website pricing page up.
Pricing is a key element of growing a SaaS company. But determining the best strategy requires more than simply picking the lowest price. It’s also important to consider the rational and irrational aspects of a customer’s purchase decision.
One of the most common mistakes that startups make is undercharging for their products. Raising prices to capture more customers can help boost revenue and lead to happier customers. But it requires a long-term change.
In addition to raising prices, many companies also offer free trials. In general, free trials are limited to a few days or weeks. This way, they can evaluate the value of a product without losing money. However, free trials often come with a time limit, which means that half of all signups occur after the trial ends.
Stigg’s $6.4 million seed funding
Previously we discussed the Stigg, a startup that recently raised $6.4 million in seed funding. The company has a no-code platform to nimbly optimize your SaaS app’s pricing and monetization model. The platform makes it easy to test new pricing strategies, and it provides developers with the tools they need to create a flexible infrastructure that withstands the test of time.
The company’s product also includes a “freemium” track. In this way, the company gives its users the granular observability they need to test out new pricing models without saddling them with a complex billing process.
Stigg also offers pre-built integrations for popular SaaS applications, including Slack, Zendesk, and Salesforce. With the platform, it’s easy to implement new features and capabilities, and it can help you accelerate growth. You can also set up alerts that let you know when a user is in the middle of a free trial. The company also has an early access program, which is open now to interested applicants. In addition to the main product, Stigg also offers a suite of client and server SDKs.
The Stigg platform is more than a SaaS pricing and monetization platform, it’s also a CRM tool that can help businesses get a grip on their supply chain and make better connections with their vendors.